Website · Education
Redesigning an education platform for aspiring product managers.
Project overview
Enoverlab trains product managers and designers across Africa. The existing site made it hard to understand the programmes and even harder to enrol, so we rebuilt the experience around clarity and conversion.
My role
- Product discovery
- Content and IA restructure
- Visual language and design system
- Responsive web design
Problem statement
Prospective students could not tell the programmes apart, and the enrolment path was buried under dense pages of text.
Goal
Help a visitor understand which programme fits them, and get them to enrol in a few clear steps.
Key metrics
6
programme pages restructured
1
reusable design system
2x
clearer path to enrolment
Restructuring the information architecture
We grouped everything around the learner's question — what do I want to become? — instead of around internal departments. Each programme now has a consistent page shape: outcome, curriculum, schedule, cost, enrol.
The visual language
A confident blue palette, large type and generous whitespace give the brand a modern, credible feel that carries from the marketing site into the learning product.
Responsive by default
Most of the audience browses on mobile, so every layout was designed at small sizes first and scaled up to desktop.
“Wale is such an amazing Product Designer, he was very detailed when he worked on the project.”